2027 Medicare Advantage Campaign

It's (still) Personal in 2027

Some things are worth sticking with. And when something continues to connect with members and prospects, there’s a good reason to keep it going.

That’s why we’re bringing back SummaCare’s “It’s Personal” campaign for a fourth consecutive year. With a 97% year-over-year retention rate, the message continues to resonate. Why? Because it reflects something real—the relationships our members have with you, the people who are there to help them when it matters.

For 2027, we’re continuing to put those personal connections front and center. The campaign features authentic stories from SummaCare Medicare Advantage members. Their stories show what makes SummaCare different. We’re more than a health plan. We’re neighbors who care.

And while the campaign may be familiar, the people behind it make it personal every day. Thank you to all of you for the care, commitment and connections you bring to our members. For each and every one of us, it’s personal.

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