For the past two years, SummaCare's "It's Personal" marketing campaign has told the story of who we are and what makes us different. Now in its third year, the campaign continues to build on that foundation. At its heart is something timeless: the genuine care our employees show members daily. That consistency has paid off—97% of our Medicare Advantage members choose to stay with SummaCare year after year, a testament to the trust you’ve built.
Our 2026 Medicare Advantage messaging continues this proven approach, highlighting authentic member experiences and the people behind the service. Once again, the stories of SummaCare Medicare Advantage members like Matt A., Jim and Diane M. and Elizabeth S. bring our message to life, alongside appearances by our own SummaCare Team Members, Deb, Mattie and Renee. Their voices remind our community that SummaCare is more than a health plan, it’s neighbors who care.
This campaign’s success over multiple years is only possible because of you. Your daily commitment makes the message real, relatable and lasting. Below are the latest marketing materials that bring our campaign to life and carry our message forward. They celebrate the personal connections that define us and remind us why, at SummaCare—it’s always personal.
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